About Us
Accelerated, Personalized
Learning for Every Tool
We believe that 1-on-1 expert guidance combined with AI empowers people to learn faster, adapt quicker, and accomplish more using the tools that drive their work.
How We Started
Born in startups,
built for scale
Before starting Flojo, our founders Brett and Paul spent over two decades building software at Y Combinator startups and public tech companies. Along the way, they faced familiar frustrations shared by product and technology team: too many underutilized tools. Convinced there was a better way, they began building Flojo in 2024.
Why We Exist
Empower people to continuously upskill and reskill to meet the evolving frontier of the digital economy.
Our Founders
Brett Cooke
Co-founder & CEO
Brett is a builder with a track record of founding startups, leading teams, and contributing to products that reached millions of people. He cares about making complex software easier and more human to learn.
Paul Ghio
Co-founder
Paul brings 10+ years of experience launching and growing consumer marketplaces and creator platforms, spanning Y Combinator startups, Fortune 500 tech companies, and top 50 mobile apps.
Where We Earned Our Stripes
What We Believe
Make things people love
Our job is to craft products, features, and experiences that users love. That makes them turn their wrists and show their friends. Our users' success is Flojo's success. Flojo's success is how we all succeed. We look for meaningful problems to solve, not nice-to-haves. Talking to customers is the rule. What we want to learn is already in their heads. We talk to them with curiosity and solve their problems. That's 80% of the game.
Lead with integrity & heart
Doing the right thing always comes first. Integrity, empathy, kindness, and respect form the cornerstone of our interactions internally and externally. We strive to make decisions we can proudly stand behind and build relationships founded on trust and compassion.
Pull the goalie
We play to win, not to avoid losing. Like pulling the goalie in the final minutes of a game, we're willing to make bold, unconventional decisions when we believe it's the best thing to do for our users and business. Flojo is built with intention, not imitation. We draw inspiration from others but trust our instincts when the standard playbook doesn't fit. We're comfortable breaking with convention.
Operate like an underdog
Underdogs are catalysts for change. We remain vigilant against complacency and always strive to deliver the unexpected. Command ownership, find a path in the face of adversity, and push forward in all weather. This does not mean we have a culture of aggression, rather, as a team we approach problems with courage, creativity, and resilience.
Think big & long-term, batch small & short-term
We think 10x, but we know it's essential to learn things fast. We are biased towards speed, touching the ball more, and getting our ideas out of our heads and into the hands of our users.
Join our team
Come join our world-class team in empowering the next generation of digital work.